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The impact of competitive marketing strategies on market share leadership : an application to the automobile industry

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The impact of competitive marketing strategies on market share leadership : an application to the automobile industry

Epstein, Shelley R (1996) The impact of competitive marketing strategies on market share leadership : an application to the automobile industry. Masters thesis, Concordia University.

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Abstract

What market leaders must do to stay ahead of the game. With a special look at the mid-size automobile market.

Divisions:Concordia University > John Molson School of Business
Item Type:Thesis (Masters)
Authors:Epstein, Shelley R
Pagination:vii, 69 leaves : ill. ; 29 cm.
Institution:Concordia University
Degree Name:M. Sc.
Program:Administration
Department (as was):Faculty of Commerce and Administration
Date:1996
Thesis Supervisor(s):Kim, C. K
Identification Number:HF 5415.127 E67 1996
ID Code:5153
Deposited By: Concordia University Library
Deposited On:27 Aug 2009 19:50
Last Modified:20 Oct 2022 16:27
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