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Interactive effects in information processing : the relationship of consumer involvement and brand categorization

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Interactive effects in information processing : the relationship of consumer involvement and brand categorization

Rosenblatt, Jerry A (1985) Interactive effects in information processing : the relationship of consumer involvement and brand categorization. PhD thesis, Concordia University.

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Divisions:Concordia University
Item Type:Thesis (PhD)
Authors:Rosenblatt, Jerry A
Pagination:xiv, 396 leaves : ill. ; 29 cm.
Institution:Concordia University
Degree Name:Ph. D.
Date:1985
Identification Number:HF 5415.3 R67X 1985
ID Code:5717
Deposited By: Concordia University Library
Deposited On:03 Sep 2009 13:45
Last Modified:13 Jul 2020 20:00
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