Laroche, Michel (2011) Globalization, culture, and marketing strategy: Introduction to the special issue. Journal of Business Research, 64 (9). pp. 931-933. ISSN 01482963
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Official URL: http://dx.doi.org/10.1016/j.jbusres.2010.11.014
Abstract
This special issue of the Journal of Business Research features eleven articles selected from the papers presented during the fifth meeting of the Royal Bank International Research Seminar which took place in Montreal at the John Molson School of Business, Concordia University, September 25 and 26, 2009. They cover topics related to globalization, cultural values, global consumer behavior, market segmentation, marketing strategies of emerging economies, consumer socialization, materialism, service quality, and government actions.
| Divisions: | Concordia University > John Molson School of Business > Marketing |
|---|---|
| Item Type: | Article |
| Refereed: | No |
| Authors: | Laroche, Michel |
| Journal or Publication: | Journal of Business Research |
| Date: | 2011 |
| Digital Object Identifier (DOI): | 10.1016/j.jbusres.2010.11.014 |
| ID Code: | 974512 |
| Deposited By: | ANDREA MURRAY |
| Deposited On: | 01 Aug 2012 19:49 |
| Last Modified: | 18 Jan 2018 17:38 |
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