Kittson, Cathy (2013) Product Involvement as a Moderator in Hedonic Versus Utilitarian Attribute Trade-Offs. Masters thesis, Concordia University.
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| Divisions: | Concordia University > John Molson School of Business > Marketing |
|---|---|
| Item Type: | Thesis (Masters) |
| Authors: | Kittson, Cathy |
| Institution: | Concordia University |
| Degree Name: | M. Sc. |
| Program: | Administration (Marketing option) |
| Date: | 11 January 2013 |
| Thesis Supervisor(s): | Buyukkurt, Kemal |
| ID Code: | 975114 |
| Deposited By: | CATHY KITTSON |
| Deposited On: | 12 Jun 2013 19:02 |
| Last Modified: | 18 Jan 2018 17:39 |
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