Wershler, Darren (2011) News That Stays News: Marshall McLuhan and Media Poetics. The Journal of Electronic Publishing, 14 (2). ISSN 1080-2711
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Official URL: http://dx.doi.org/10.3998/3336451.0014.208
Abstract
Beginning from the formative influence of Marshall McLuhan on the discourses of communication studies and media studies, this essay argues for a re-examination of the importance of poetics to these discourses. This re-examination would consist of two projects: an historical assessment of McLuhan’s own use of modernist avant-garde poetics (because of the deformations and transfigurations that McLuhan visits on poetic texts); and an investigation into the relevance that contemporary poetry and poetics holds for communication studies and media studies.
| Divisions: | Concordia University > Faculty of Arts and Science > Communication Studies Concordia University > Faculty of Arts and Science > English |
|---|---|
| Item Type: | Article |
| Refereed: | Yes |
| Authors: | Wershler, Darren |
| Journal or Publication: | The Journal of Electronic Publishing |
| Date: | 2011 |
| Digital Object Identifier (DOI): | 10.3998/3336451.0014.208 |
| Keywords: | McLuhan, Poetics, Media Poetics, Symbolism, Mallarmé, Newspapers |
| ID Code: | 978116 |
| Deposited By: | DARREN WERSHLER |
| Deposited On: | 06 Jan 2014 17:11 |
| Last Modified: | 18 Jan 2018 17:46 |
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