Abstract

Consumer’s perceived value is an important factor in online purchasing intention. A consumer’s gender, age, and shopping motives contribute to his or her perceived value. It is projected that online shopping will account for 11 percent of all retail sales by 2018. Attracting online consumers is imperative to online retail success, and as such new services (i.e., same-day delivery and the ability to try the product before being charged) to increase the consumer’s online shopping experience have developed. This study will replicate that of Fang et al., (2016) which demonstrated the moderating effects of gender, age, and shopping motive on perceived value, but will further the literature to include how new services impact these moderating factors. This study will offer practical implications to online retailers to see if these services could improve their businesses.