Abstract

Through overseas healthcare crowdfunding, many patients from developing countries successfully collect enough money for their treatments. Knowing the importance of this alternative financing tool, we studied the factors that affect the speed of healthcare crowdfunding. Timing — that is whether the campaigns were posted before, during or after American holidays — is significantly associated with a higher funding speed. Concerning macroeconomic conditions, if two patients hold the same characteristics except for their home countries, the one from poorer country statistically completes the campaign faster than the other. Moreover, the larger portion of universal funders the campaigns have, the faster the patients obtain the predetermined funding amount with the other variables remaining constant. Similarly, a higher percentage of active funders with profile pictures or name initials is associated with a faster funding speed. Furthermore, pictures with patients smiling attract a greater percentage of active funders to donate, which positively affects the funding success in the long term.