References:

Aaker, D. A., & Jacobson, R. (1994). The financial information content of perceived quality. Journal of Marketing Research, 31(2), 191–201.
Aaker, J., Fournier, S., & Brasel, S. A. (2004). When good brands do bad. Journal of Consumer Research, 31(1), 1–16.
Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356.
Aaker, J. L., Benet-Martinez, V., & Garolera, J. (2001). Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. Journal of Personality and Social Psychology, 81(3), 492.
Adamopoulos, P., Ghose, A., & Todri, V. (2018). The impact of user personality traits on word of mouth: Text-mining social media platforms. Information Systems Research, 29(3), 612–640.
Aggarwal, C. C., & Zhai, C. (2012). Mining text data. Springer Science & Business Media.
Aggarwal, P., Vaidyanathan, R., & Venkatesh, A. (2009). Using lexical semantic analysis to derive online brand positions: An application to retail marketing research. Journal of Retailing, 85(2), 145–158.
Ali, A., & Sharma, V. (2014). Can brand personality differentiate fast food restaurants? Research in Hospitality Management, 4(1 & 2), 13–19.
Ambroise, L., & Valette-Florence, P. (2010). The brand personality metaphor and inter-product stability of a specific barometer. Recherche et Applications En Marketing (English Edition), 25(2), 3–28.
Anderson, E. T., & Simester, D. I. (2014). Reviews without a purchase: Low ratings, loyal customers, and deception. Journal of Marketing Research, 51(3), 249–269.
Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994). Customer satisfaction, market share, and profitability: Findings from Sweden. Journal of Marketing, 58(3), 53–66.
Anderson, M., & Magruder, J. (2012). Learning from the crowd: Regression discontinuity estimates of the effects of an online review database. The Economic Journal, 122(563), 957–989.
Ang, S. H., & Lim, E. A. C. (2006). The influence of metaphors and product type on brand personality perceptions and attitudes. Journal of Advertising, 35(2), 39–53.
Archak, N., Ghose, A., & Ipeirotis, P. G. (2011). Deriving the pricing power of product features by mining consumer reviews. Management Science, 57(8), 1485–1509.
Asghar, N. (2016). Yelp dataset challenge: Review rating prediction. ArXiv Preprint ArXiv:1605.05362.
Austin, J. R., Siguaw, J. A., & Mattila, A. S. (2003). A re-examination of the generalizability of the Aaker brand personality measurement framework. Journal of Strategic Marketing, 11(2), 77–92.
Avis, M., Forbes, S., & Ferguson, S. (2014). The brand personality of rocks: A critical evaluation of a brand personality scale. Marketing Theory, 14(4), 451–475.
Azoulay, A., & Kapferer, J.-N. (2003). Do brand personality scales really measure brand personality? Journal of Brand Management, 11(2), 143–155.
Baker, J., Parasuraman, A., Grewal, D., & Voss, G. B. (2002). The influence of multiple store environment cues on perceived merchandise value and patronage intentions. Journal of Marketing, 66(2), 120–141.
Bei, L.-T., & Chiao, Y.-C. (2001). An integrated model for the effects of perceived product, perceived service quality, and perceived price fairness on consumer satisfaction and loyalty. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 14, 125.
Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, 15(2), 139–168.
Berger, J., Humphreys, A., Ludwig, S., Moe, W. W., Netzer, O., & Schweidel, D. A. (2020). Uniting the tribes: Using text for marketing insight. Journal of Marketing, 84(1), 1–25.
Berger, J., & Milkman, K. L. (2012). What makes online content viral? Journal of Marketing Research, 49(2), 192–205.
Biel, A. L. (1993). Converting image into equity. Brand Equity and Advertising: Advertising’s Role in Building Strong Brands, 26(10), 67–81.
Bilgili, B., & Ozkul, E. (2015). Brand awareness, brand personality, brand loyalty and consumer satisfaction relations in brand positioning strategies (A Torku brand sample). Journal of Global Strategic Management| Volume, 9(2), 10–20460.
Borah, A., & Tellis, G. J. (2016). Halo (spillover) effects in social media: Do product recalls of one brand hurt or help rival brands? Journal of Marketing Research, 53(2), 143–160.
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: What is it? How is it measured? Does it affect loyalty? Journal of Marketing, 73(3), 52–68.
Büschken, J., & Allenby, G. M. (2016). Sentence-based text analysis for customer reviews. Marketing Science, 35(6), 953–975.
Cadotte, E. R., Woodruff, R. B., & Jenkins, R. L. (1987). Expectations and norms in models of consumer satisfaction. Journal of Marketing Research, 24(3), 305–314.
Caruana A, Pitt LF, Berthon P, & Berthon JP. (2007). Psychometric properties of the Brand Personality Scale: Evidence from a business school. Psychological Reports, 100(3 Pt 1), 789–794. WorldCat.org.
Chen, Z., & Lurie, N. H. (2013). Temporal contiguity and negativity bias in the impact of online word of mouth. Journal of Marketing Research, 50(4), 463–476.
Cheung, C. M., & Lee, M. K. (2012). What drives consumers to spread electronic word of mouth in online consumer-opinion platforms. Decision Support Systems, 53(1), 218–225.
Chevalier, J. A., & Mayzlin, D. (2006). The effect of word of mouth on sales: Online book reviews. Journal of Marketing Research, 43(3), 345–354.
Churchill Jr, G. A., & Surprenant, C. (1982). An investigation into the determinants of customer satisfaction. Journal of Marketing Research, 19(4), 491–504.
Clemenz, J., Brettel, M., & Moeller, T. (2012). How the personality of a brand impacts the perception of different dimensions of quality. Journal of Brand Management, 20(1), 52–64.
Colicev, A., Kumar, A., & O’Connor, P. (2019). Modeling the relationship between firm and user generated content and the stages of the marketing funnel. International Journal of Research in Marketing, 36(1), 100–116.
Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention. Journal of Business Research, 122, 608–620.
de la Paz Toldos-Romero, M., & Orozco-Gómez, M. M. (2015). Brand personality and purchase intention. European Business Review.
Decker, R., & Trusov, M. (2010). Estimating aggregate consumer preferences from online product reviews. International Journal of Research in Marketing, 27(4), 293–307.
Dodds, W. B., & Monroe, K. B. (1985). The effect of brand and price information on subjective product evaluations. ACR North American Advances.
Eisend, M., & Stokburger-Sauer, N. E. (2013). Brand personality: A meta-analytic review of antecedents and consequences. Marketing Letters, 24(3), 205–216.
Fetscherin, M., & Heinrich, D. (2015). Consumer brand relationships research: A bibliometric citation meta-analysis. Journal of Business Research, 68(2), 380–390.
Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343–373.
Gallarza, M. G., Gil‐Saura, I., & Holbrook, M. B. (2011). The value of value: Further excursions on the meaning and role of customer value. Journal of Consumer Behaviour, 10(4), 179–191.
Garsvaite, K., & Caruana, A. (2014). Do consumers of FMCGs seek brands with congruent personalities? Journal of Brand Management, 21(6), 485–494.
Geuens, M., Weijters, B., & De Wulf, K. (2009). A new measure of brand personality. International Journal of Research in Marketing, 26(2), 97–107.
Ghose, A., Ipeirotis, P. G., & Li, B. (2012). Designing ranking systems for hotels on travel search engines by mining user-generated and crowdsourced content. Marketing Science, 31(3), 493–520.
Giese, J. L., & Cote, J. A. (2000). Defining consumer satisfaction. Academy of Marketing Science Review, 1(1), 1–22.
Goh, K.-Y., Heng, C.-S., & Lin, Z. (2013). Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content. Information Systems Research, 24(1), 88–107.
Goldsmith, R. E., & Goldsmith, E. B. (2012). Brand personality and brand engagement. American Journal of Management, 12(1), 11–20.
Gordon R., Zainuddin N., & Magee C. (2016). Unlocking the potential of branding in social marketing services: Utilising brand personality and brand personality appeal. Journal of Services Marketing, 30(1), 48–62. WorldCat.org. https://doi.org/10.1108/JSM-02-2015-0105
Grohmann, B. (2009). Gender dimensions of brand personality. Journal of Marketing Research, 46(1), 105–119.
Ha, H.-Y., & Janda, S. (2014). Brand personality and its outcomes in the Chinese automobile industry. Asia Pacific Business Review, 20(2), 216–230.
Ha, J., & Jang, S. S. (2010). Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants. International Journal of Hospitality Management, 29(1), 2–13.
Hartmann, J., Huppertz, J., Schamp, C., & Heitmann, M. (2019). Comparing automated text classification methods. International Journal of Research in Marketing, 36(1), 20–38.
Hayes, J. L., Golan, G., Britt, B., & Applequist, J. (2020). How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter. International Journal of Advertising, 39(1), 131–165.
Hennig-Thurau, T., Wiertz, C., & Feldhaus, F. (2015). Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies. Journal of the Academy of Marketing Science, 43(3), 375–394.
Herhausen, D., Ludwig, S., Grewal, D., Wulf, J., & Schoegel, M. (2019). Detecting, preventing, and mitigating online firestorms in brand communities. Journal of Marketing, 83(3), 1–21.
Hosany, S., Ekinci, Y., & Uysal, M. (2006). Destination image and destination personality: An application of branding theories to tourism places. Journal of Business Research, 59(5), 638–642.
Howard, J. A., & Sheth, J. N. (1969). The theory of buyer behavior.
Hu, M., Dang, C., & Chintagunta, P. K. (2019). Search and learning at a daily deals website. Marketing Science, 38(4), 609–642.
Hu, Y., Xu, A., Hong, Y., Gal, D., Sinha, V., & Akkiraju, R. (2019). Generating business intelligence through social media analytics: Measuring brand personality with consumer-, employee-, and firm-generated content. Journal of Management Information Systems, 36(3), 893–930.
Hultman, M., Skarmeas, D., Oghazi, P., & Beheshti, H. M. (2015). Achieving tourist loyalty through destination personality, satisfaction, and identification. Journal of Business Research, 68(11), 2227–2231.
Jacoby, J., Olson, J. C., & Olson, J. C. (1985). Perceived quality: How consumers view stores and merchandise. Lexington Books.
Jang, S. S., & Namkung, Y. (2009). Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian–Russell model to restaurants. Journal of Business Research, 62(4), 451–460.
Japutra, A., & Molinillo, S. (2019). Responsible and active brand personality: On the relationships with brand experience and key relationship constructs. Journal of Business Research, 99, 464–471.
Kamerer, D. (2014). Understanding the Yelp review filter: An exploratory study. First Monday.
Kassarjian, H. H. (1971). Personality and consumer behavior: A review. Journal of Marketing Research, 8(4), 409–418.
Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25(6), 740–759.
Kim, C. K., Han, D., & Park, S. (2001). The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification. Japanese Psychological Research, 43(4), 195–206.
Kim, D., Magnini, V. P., & Singal, M. (2011). The effects of customers’ perceptions of brand personality in casual theme restaurants. International Journal of Hospitality Management, 30(2), 448–458.
Kim, Y.-E., & Lee, J. W. (2008). Relationship between Brand Personality, Customer Satisfaction, and Brand Loyalty, and its Application to Branding Strategy. Journal of Customer Satisfaction Management, 10(2), 137–152.
Klostermann, J., Plumeyer, A., Böger, D., & Decker, R. (2018). Extracting brand information from social networks: Integrating image, text, and social tagging data. International Journal of Research in Marketing, 35(4), 538–556.
Lannon, J. (1993). Asking the right questions: What do people do with advertising. Brand Equity and Advertising: Advertising’s Role in Building Strong Brands, 163–176.
Lee, J.-S., & Back, K.-J. (2010). Examining antecedents and consequences of brand personality in the upper-upscale business hotel segment. Journal of Travel & Tourism Marketing, 27(2), 132–145.
Lee, T. Y., & Bradlow, E. T. (2011). Automated marketing research using online customer reviews. Journal of Marketing Research, 48(5), 881–894.
Lee, Y.-K., Back, K.-J., & Kim, J.-Y. (2009). Family restaurant brand personality and its impact on customer’s emotion, satisfaction, and brand loyalty. Journal of Hospitality & Tourism Research, 33(3), 305–328.
Lewis, M., Liu, Y., Goyal, N., Ghazvininejad, M., Mohamed, A., Levy, O., Stoyanov, V., & Zettlemoyer, L. (2019). Bart: Denoising sequence-to-sequence pre-training for natural language generation, translation, and comprehension. ArXiv Preprint ArXiv:1910.13461.
Li, X., Yen, C.-L., & Liu, T. (2020). Hotel brand personality and brand loyalty: An affective, conative and behavioral perspective. Journal of Hospitality Marketing & Management, 29(5), 550–570.
Li, X., & Hitt, L. M. (2008). Self-selection and information role of online product reviews. Information Systems Research, 19(4), 456–474.
Lin, L. (2010). The relationship of consumer personality trait, brand personality and brand loyalty: An empirical study of toys and video games buyers. Journal of Product & Brand Management.
Lin, Y.-C., & Huang, P.-W. (2012). Effects of the big five brand personality dimensions on repurchase intentions: Using branded coffee chains as examples. Journal of Foodservice Business Research, 15(1), 1–18.
Liu, L., Dzyabura, D., & Mizik, N. (2020). Visual listening in: Extracting brand image portrayed on social media. Marketing Science, 39(4), 669–686.
Liu, X., Lee, D., & Srinivasan, K. (2019). Large-scale cross-category analysis of consumer review content on sales conversion leveraging deep learning. Journal of Marketing Research, 56(6), 918–943.
Lombart, C., & Louis, D. (2012). Consumer satisfaction and loyalty: Two main consequences of retailer personality. Journal of Retailing and Consumer Services, 19(6), 644–652.
Louis, D., & Lombart, C. (2010). Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand). Journal of Product & Brand Management.
Low, G. S., & Lamb, C. W. (2000). The measurement and dimensionality of brand associations. Journal of Product & Brand Management.
Luca, M. (2016). Reviews, reputation, and revenue: The case of Yelp. Com. Com (March 15, 2016). Harvard Business School NOM Unit Working Paper, 12–016.
Luca, M., & Zervas, G. (2016). Fake it till you make it: Reputation, competition, and Yelp review fraud. Management Science, 62(12), 3412–3427.
Mabkhot, H., Salleh, S., & Shaari, H. (2016). The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia. Management Science Letters, 6(1), 87–98.
Malär, L., Krohmer, H., Hoyer, W. D., & Nyffenegger, B. (2011). Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self. Journal of Marketing, 75(4), 35–52.
Mazursky, D., & Jacoby, J. (1986). Exploring the development of store images. Journal of Retailing, 62(2), 145–165.
McNeal, J. U., & Lamb, C. W. (1979). Consumer satisfaction as a measure of marketing effectiveness. Akron Business and Economic Review, 10(2), 41–45.
McNeil, P., & Young, C. A. (2019). Customer satisfaction in gourmet food trucks: Exploring attributes and their relationship with customer satisfaction. Journal of Foodservice Business Research, 22(4), 326–350.
Melumad, S., Inman, J. J., & Pham, M. T. (2019). Selectively emotional: How smartphone use changes user-generated content. Journal of Marketing Research, 56(2), 259–275.
Mogilner, C., Kamvar, S. D., & Aaker, J. (2011). The shifting meaning of happiness. Social Psychological and Personality Science, 2(4), 395–402.
Molinillo, S., Japutra, A., Nguyen, B., & Chen, C.-H. S. (2017). Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty. Marketing Intelligence & Planning.
Moon, S., & Kamakura, W. A. (2017). A picture is worth a thousand words: Translating product reviews into a product positioning map. International Journal of Research in Marketing, 34(1), 265–285.
Murase, H., & Bojanic, D. (2004). An examination of the differences in restaurant brand personality across cultures. Journal of Hospitality & Leisure Marketing, 11(2–3), 97–113.
Musante, M. D., Bojanic, D. C., & Zhang, J. (2008). A modified brand personality scale for the restaurant industry. Journal of Hospitality & Leisure Marketing, 16(4), 303–323.
Namkung, Y., & Jang, S. (2007). Does food quality really matter in restaurants? Its impact on customer satisfaction and behavioral intentions. Journal of Hospitality & Tourism Research, 31(3), 387–409.
Namkung, Y., & Jang, S. S. (2009). The effects of interactional fairness on satisfaction and behavioral intentions: Mature versus non-mature customers. International Journal of Hospitality Management, 28(3), 397–405.
Nayyar, P. R. (1990). Information asymmetries: A source of competitive advantage for diversified service firms. Strategic Management Journal, 11(7), 513–519.
Nepomuceno, M. V., Visconti, L. M., & Cenesizoglu, T. (2020). A model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities. Journal of Marketing Management, 36(17–18), 1762–1804.
Netzer, O., Feldman, R., Goldenberg, J., & Fresko, M. (2012). Mine your own business: Market-structure surveillance through text mining. Marketing Science, 31(3), 521–543.
Nysveen, H., Pedersen, P. E., & Skard, S. (2013). Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions. Journal of Brand Management, 20(5), 404–423.
Oklevik, O., Supphellen, M., & Maehle, N. (2020). Time to retire the concept of brand personality? Extending the critique and introducing a new framework. Journal of Consumer Behaviour, 19(3), 211–218.
Oliver, R. L. (1981). Measurement and evaluation of satisfaction processes in retail settings. Journal of Retailing.
Oliver, R. L. (2014). Satisfaction: A behavioral perspective on the consumer: A behavioral perspective on the consumer. Routledge.
Ouwersloot, J., & Tudorica, A. (2001). Brand personality creation through advertising. METEOR, Maastricht University School of Business and Economics.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41–50.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1994). Reassessment of expectations as a comparison standard in measuring service quality: Implications for further research. Journal of Marketing, 58(1), 111–124.
Pennebaker, J. W., Boyd, R. L., Jordan, K., & Blackburn, K. (2015). The development and psychometric properties of LIWC2015.
Phillips, L. W., Chang, D. R., & Buzzell, R. D. (1983). Product quality, cost position and business performance: A test of some key hypotheses. Journal of Marketing, 47(2), 26–43.
Puranam, D., Narayan, V., & Kadiyali, V. (2017). The effect of calorie posting regulation on consumer opinion: A flexible latent Dirichlet allocation model with informative priors. Marketing Science, 36(5), 726–746.
Puzakova, M., Kwak, H., & Taylor, C. R. (2013). The role of geography of self in “filling in” brand personality traits: Consumer inference of unobservable attributes. Journal of Advertising, 42(1), 16–29.
Qin, H., & Prybutok, V. R. (2009). Service quality, customer satisfaction, and behavioral intentions in fast‐food restaurants. International Journal of Quality and Service Sciences.
Qiu, J., Li, Y., & Lin, Z. (2020). Detecting Social Commerce: An Empirical Analysis on Yelp. Journal of Electronic Commerce Research, 21(3), 168–179.
Ramaseshan, B., & Stein, A. (2014). Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships. Journal of Brand Management, 21(7), 664–683.
Rampl, L. V., & Kenning, P. (2014). Employer brand trust and affect: Linking brand personality to employer brand attractiveness. European Journal of Marketing.
Rauschnabel, P. A., Krey, N., Babin, B. J., & Ivens, B. S. (2016). Brand management in higher education: The university brand personality scale. Journal of Business Research, 69(8), 3077–3086.
Roh, M., & Yang, S.-B. (2021). Exploring extremity and negativity biases in online reviews: Evidence from Yelp. Com. Social Behavior and Personality: An International Journal, 49(11), 1–15.
Romaniuk, J., & Ehrenberg, A. (2012). Do brands lack personality? Marketing Theory, 12(3), 333–339.
Roy, P., Khandeparkar, K., & Motiani, M. (2016). A lovable personality: The effect of brand personality on brand love. Journal of Brand Management, 23(5), 97–113.
Ryu, K., & Han, H. (2010). Influence of the quality of food, service, and physical environment on customer satisfaction and behavioral intention in quick-casual restaurants: Moderating role of perceived price. Journal of Hospitality & Tourism Research, 34(3), 310–329.
Ryu, K., Lee, H., & Kim, W. G. (2012). The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions. International Journal of Contemporary Hospitality Management.
Siguaw, J. A., Mattila, A., & Austin, J. R. (1999). The brand-personality scale: An application for restaurants. Cornell Hotel and Restaurant Administration Quarterly, 40(3), 48–55.
Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(3), 287–300.
Smit, E., Bronner, F., & Tolboom, M. (2007). Brand relationship quality and its value for personal contact. Journal of Business Research, 60(6), 627–633.
Sop, S. A., & Kozak, N. (2019). Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty. Journal of Hospitality Marketing & Management, 28(8), 926–956.
Stevens, P., Knutson, B., & Patton, M. (1995). DINESERV: A tool for measuring service quality in restaurants. The Cornell Hotel and Restaurant Administration Quarterly, 36(2), 5–60.
Su, J., & Tong, X. (2015). Brand personality and brand equity: Evidence from the sportswear industry. Journal of Product & Brand Management.
Sung, Y., & Kim, J. (2010). Effects of brand personality on brand trust and brand affect. Psychology & Marketing, 27(7), 639–661.
Sung, Y., Park, E., & Han, M. (2005). The influences of the brand personality on brand attachment and brand loyalty: Centered on the differences between the brand community members and non-members. ACR Asia-Pacific Advances.
Swaminathan, V., Stilley, K. M., & Ahluwalia, R. (2009). When brand personality matters: The moderating role of attachment styles. Journal of Consumer Research, 35(6), 985–1002.
Tausczik, Y. R., & Pennebaker, J. W. (2010). The psychological meaning of words: LIWC and computerized text analysis methods. Journal of Language and Social Psychology, 29(1), 24–54.
Teimouri, H., Fanae, N., Jenab, K., Khoury, S., & Moslehpour, S. (2016). Studying the relationship between brand personality and customer loyalty: A case study of Samsung mobile phone. International Journal of Business and Management, 11(2), 1.
Tirunillai, S., & Tellis, G. J. (2012). Does chatter really matter? Dynamics of user-generated content and stock performance. Marketing Science, 31(2), 198–215.
Tirunillai, S., & Tellis, G. J. (2014). Mining marketing meaning from online chatter: Strategic brand analysis of big data using latent dirichlet allocation. Journal of Marketing Research, 51(4), 463–479.
Toubia, O., Iyengar, G., Bunnell, R., & Lemaire, A. (2019). Extracting features of entertainment products: A guided latent dirichlet allocation approach informed by the psychology of media consumption. Journal of Marketing Research, 56(1), 18–36.
Tse, D. K., & Wilton, P. C. (1988). Models of consumer satisfaction formation: An extension. Journal of Marketing Research, 25(2), 204–212.
Unurlu, C., & Uca, S. (2017). The effect of culture on brand loyalty through brand performance and brand personality. International Journal of Tourism Research, 19(6), 672–681.
Van Laer, T., Edson Escalas, J., Ludwig, S., & Van Den Hende, E. A. (2019). What happens in Vegas stays on TripAdvisor? A theory and technique to understand narrativity in consumer reviews. Journal of Consumer Research, 46(2), 267–285.
Vaswani, A., Shazeer, N., Parmar, N., Uszkoreit, J., Jones, L., Gomez, A. N., Kaiser, Ł., & Polosukhin, I. (2017). Attention is all you need. 5998–6008.
Villagra, N., Monfort, A., & Sánchez Herrera, J. (2021). The mediating role of brand trust in the relationship between brand personality and brand loyalty. Journal of Consumer Behaviour.
Voss, G. B., Parasuraman, A., & Grewal, D. (1998). The roles of price, performance, and expectations in determining satisfaction in service exchanges. Journal of Marketing, 62(4), 46–61.
Williams, A., Nangia, N., & Bowman, S. R. (2017). A broad-coverage challenge corpus for sentence understanding through inference. ArXiv Preprint ArXiv:1704.05426.
Yarkoni, T. (2010). Personality in 100,000 words: A large-scale analysis of personality and word use among bloggers. Journal of Research in Personality, 44(3), 363–373.
Yin, W., Hay, J., & Roth, D. (2019). Benchmarking zero-shot text classification: Datasets, evaluation and entailment approach. ArXiv Preprint ArXiv:1909.00161.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22.
Zentes, J., Morschett, D., & Schramm-Klein, H. (2008). Brand personality of retailers–an analysis of its applicability and its effect on store loyalty. The International Review of Retail, Distribution and Consumer Research, 18(2), 167–184.
Zhong, N., & Schweidel, D. A. (2020). Capturing changes in social media content: A multiple latent changepoint topic model. Marketing Science, 39(4), 827–846.