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YouTube videos analyzed for this research:

Leone, Brad. “Brad Makes Pastrami | IT'S ALIVE | Bon Appétit.” YouTube, Bon Appétit, 4 Apr. 2022, https://www.youtube.com/watch?v=lOHWFDPPIdI.

Leone, Brad. “Brad Uses Moldy Rice (Koji) to Make Food Delicious | IT'S ALIVE | Bon Appétit.” YouTube, Bon Appétit, 26 Apr. 2017, https://www.youtube.com/watch?v=bIqUT78mnvg.

Leone, Brad. “How to Brew Your Own Kombucha with Brad | It's Alive | Bon Appétit.” YouTube, BonAppetit, 21 Oct. 2016,
https://www.youtube.com/watch?v=Ng2zOFADe0s.

Leone, Brad. “Brad Makes Mistakes | It's Alive Camping Outtakes | Bon Appétit.” YouTube, Bon Appétit, 24 Aug. 2017, https://www.youtube.com/watch?v=vOpqBWfCpCg&t=90s.