Abstract

This study examines the impact of mimetic pressure on the adoption of sustainable strategies, specifically solar panels, for SMEs in Lebanon. Based on the institutional theory and resource-based view, the study hypothesizes that mimetic pressure would positively influence top management awareness of sustainable practices and the adoption of sustainable strategies, with financial benefits playing a moderating role. The study surveyed 52 SMEs and found that mimetic pressure positively affects both top management awareness and the adoption of sustainable strategies. Additionally, the study found that top management awareness partially mediates the relationship between mimetic pressure and the adoption of sustainable strategies. However, the results indicated that perceived financial benefit do not play a moderating role. Overall, the study highlights the importance of mimetic pressure and top management awareness in driving the adoption of solar panels in SMEs in developing countries.