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How Large-Scale Social Events Change Employees’ Attitudes and Behaviours

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How Large-Scale Social Events Change Employees’ Attitudes and Behaviours

Khoee Kholenjani, Mohammadreza (2023) How Large-Scale Social Events Change Employees’ Attitudes and Behaviours. PhD thesis, Concordia University.

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Abstract

In this dissertation, I study the relationship between large-scale social events, individual experiences, and social identities. Particularly, I explore the impact of social events, using Quebec's Bill 21 as a case study on people’s experiences and behaviour in the workplace. My discussions and results are based on qualitative and quantitative research.
I discovered two distinct informants with varying perceptions of Bill 21 in my qualitative study. The individuals directly targeted by the law faced personal, emotional, and daily life consequences and expressed feelings of devaluation, exploitation, exclusion, discrimination, and hopelessness. On the other hand, individuals who did not consider themselves targets maintained a more detached, objective perspective. They focused on societal implications, secularism, neutrality, and the law as a symbol of Quebec's identity and autonomy.
In addition, I categorize responses to the challenges of a social event into avoidance behaviours, involving strategies like role change, identity concealment, or enhancement to protect threatened identities, and engagement behaviours encompassing identity distinctiveness, sympathizing among minority groups, and pro-social voice. Avoidance behaviours include individuals leaving their professions or concealing religious symbols, while engagement behaviours involve supporting the law, fostering solidarity among minority groups, and advocating for change. These findings offer insights into the complex dynamics of identity and societal responses, emphasizing the importance of considering social identities and identity threats in understanding reactions to mega-events.
In the quantitative study, I study three other overarching mega-events: the MeToo movement, COVID-19, and the change of abortion laws in the US. Additionally, I extend my discussion to include gender and racial identity. By employing both qualitative and quantitative methods, I aim to provide a comprehensive understanding of the impact of social events. While the qualitative study uncovers the nuanced emotional and personal repercussions experienced by those directly targeted by the law, the quantitative phase seeks to understand people’s workplace behaviours in the larger population.
This research contributes to understanding mega-events impact on individual identity and behaviour and provides insights into how employees from minority groups react to such events. By shedding light on the relationship between social identities, individual experiences, and mega-events, I offer valuable contributions to both research and practical applications in organizational contexts.

Divisions:Concordia University > John Molson School of Business > Management
Item Type:Thesis (PhD)
Authors:Khoee Kholenjani, Mohammadreza
Institution:Concordia University
Degree Name:Ph. D.
Program:Business Administration (Management specialization)
Date:23 October 2023
Thesis Supervisor(s):Dyer, Linda
ID Code:993240
Deposited By: mohammadreza khoee kholenjani
Deposited On:04 Jun 2024 14:02
Last Modified:04 Jun 2024 14:02

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