Giridharan, Aiswarya (2024) Shopping Centre Operations Amid the Digital Divide: The Role of Anchor Stores. Masters thesis, Concordia University.
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Abstract
This study investigates how anchor store clusters within shopping centres interact with internet inequality and socio-economic inequality to influence foot traffic. Foot traffic data from over 400 shopping centres owned by Regency Centres spanning 2017 to 2019 are analysed. We use Principal Component Analysis (PCA) to explore the configuration of anchor store clusters. Key findings include: 1) Higher internet inequality correlates with increased foot traffic, suggesting a preference for in-store shopping, while overall socio-economic disadvantages have minimal impact on overall foot traffic. 2) Specific anchor store clusters, such as diverse non-essential, diverse essential, budget-mix, grocery, and home clusters, significantly enhance foot traffic. In contrast, clusters focusing on health and personal care weaken the effect due to their narrow-range nature. 3) Internet inequality and anchor store types create complex behaviour patterns, with increased reliance on diverse hardline, essential goods, budget-mix, and grocery and home improvement clusters in areas with limited internet access. 4) Some anchor store clusters are significantly beneficial for socio-economically disadvantaged populations facing internet access challenges, emphasizing the value of accessing a broad range of goods in one location, particularly in diverse non-essential and essential general merchandise stores, along with budget-mix and healthcare-oriented stores. These findings suggest that strategic anchor store placement as a means to mitigate the impacts of digital disparities and enhance shopping centre performance, underscoring the importance of inclusive retail environments.
Key Words: Shopping centres, anchor stores, foot traffic, digital divide, internet inequality, socio-economic disparities
| Divisions: | Concordia University > John Molson School of Business > Supply Chain and Business Technology Management |
|---|---|
| Item Type: | Thesis (Masters) |
| Authors: | Giridharan, Aiswarya |
| Institution: | Concordia University |
| Degree Name: | M.S.C.M. |
| Program: | Supply Chain Management |
| Date: | 5 July 2024 |
| Thesis Supervisor(s): | Pan, Xiaodan |
| Keywords: | Shopping centres, anchor stores, foot traffic, digital divide, internet inequality, socio-economic disparities |
| ID Code: | 994165 |
| Deposited By: | Aiswarya Giridharan |
| Deposited On: | 24 Oct 2024 18:34 |
| Last Modified: | 24 Oct 2024 18:34 |
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