Abstract

This paper delves into behavioral biases in finance which often cause investors to diverge from rational decision-making. These biases, rooted in psychology, profoundly influence investment outcomes and market dynamics. By understanding their impact, investors can better navigate financial decisions and mitigate potential pitfalls. Recognizing and addressing these biases not only enhances individual investment strategies but also contributes to a deeper understanding of market behavior. Ultimately, this research aims to provide insights that enable more informed and effective investment practices in the face of psychological influences on decision-making.