Abstract

The aim of this chapter is to deepen our knowledge of the dynamic virtuous circle created by the interaction of innovation and internationalization, through a qualitative study of a family business that has grown thanks to these two complementary strategies. This is a unique case of a relatively young family business that has grown very quickly by combining innovation and internationalization strategies in a fiercely competitive industry. Through narrative analysis of the case study, we illustrate how the organization’s collective identity has been shaped by internal (low family goal diversity and high family cohesion) and external factors (presence of non-family members on the advisory board and presence of international networks). We find that the idiosyncratic combination of these factors has contributed to creating a unique family business identity that has spurred the organization along its growth trajectory through innovation and internationalization.