Abstract

As one of the main pillars of global transformation in the contemporary world, the digital economy helps create new economic and business opportunities through new technologies. In addition to improving efficiency and reducing costs, this transformation plays a vital role in the economic growth and development of various countries. Artificial intelligence, as one of the key technologies in the development of the digital economy, has a profound impact on optimizing processes, increasing productivity, and enhancing customer experience. By processing big data and providing advanced analytics, this technology makes economic decisions faster and more accurately and affects various sectors of the digital economy. In this regard, 20 key AI-based criteria in the development of the digital economy were extracted from a review of previous studies and were placed in four general categories. The four general categories include structural, organizational, technological and economic. Hesitant Fuzzy Best Worst Method (HF-BWM) was used to rank the AI-based criteria in the development of the digital economy. “Investing in innovation (C16)”, “Potent processing capabilities (C1)”, “Process automation and intelligence (C11)”, “Identifying growth opportunities (C6)” and “Adapting business models to changes (C7)” ranked one to five, respectively. Managers in the digital economy should pay attention to investing in innovation and strengthening processing infrastructure to exploit new technologies and make more accurate decisions. Process intelligence, identifying new areas of growth and adapting the business model to market changes also help improve efficiency, reduce costs, exploit new opportunities and make organizations stable in the face of rapid changes and increasing competition.