Abstract

PURPOSE: Entrepreneurship and sustainability have been debated for the last decade, urging the deployment of an effective entrepreneurial ecosystem. COVID-19 has posed a new challenge to emerging entrepreneurs in all sectors, and they have reduced their commitment to entrepreneurial sustainability and innovation. The commitment to sustainability is essential to keep the relationship between start-up growth and socio-economic capital.

DESIGN/METHODOLOGY/APPROACH: This commentary paper explores entrepreneurial sustainability through the lens of the COVID-19 crisis.

FINDINGS: This paper outlines the impact of the COVID-19 crisis on entrepreneurial activity and explores relationships between sustainability and socio-economic development.

ORIGINALITY/VALUE: The COVID-19 pandemic has brought an opportunity to review the entrepreneurial eco-system to reset the scope of entrepreneurship sustainability. It has signaled that sustainability should be determined by temporal construal theory concerning radical solutions.