Abstract

The issue of holy cows in India has gained significant importance on social media and connects with the political dilemma between Hindus and Muslims. This paper discusses political discourse and people’s dark shades of emotion on social media to cow vigilante violence in India. It elaborates legislation differences on cow slaughter, historical and political aspects of cow vigilante violence against Muslim and Dalit minorities in India. Drawing from literature, the vigilante groups in India use social media platforms to disseminate content on cow vigilantism and publicize spectacles for political benefits. Social activists who support political leaders play a vital role in spreading the cow vigilante violence content through end-to-end encrypted social media apps to create turbulent situations among vulnerable communities. The situation analysis of cow vigilante violence shows that the Hindu nationalists perpetuate violence against Muslims in retribution of perceived historic harm caused by the Muslim rulers of subcontinent India. This paper has identified restorative justice theories that could guide the transformation of cow vigilante violence situation factors into peaceful coexistence of Hindus and Muslims in India. Further, Galtung’s peace model added value to ensure the functionality of peacebuilding, peacemaking, and peacekeeping among Hindus, Muslims, and Dalit minorities in India.