Abstract

This Master’s Degree Research-Creation project explores the development of a co-design strategy informed by humanist design principles and human-centered design approaches.Through its research-creation process and outcomes, this study aimed to humanise and democratise bureaucracy by integrating a broader range of approaches and drawing on Julien Hébert’s philosophy as a foundation for socially engaged design practice that fosters trust. In doing so, this research aims to investigate how such a co-design strategy can identify opportunities and challenges for embedding design in public organisations for the socio-cultural benefit of Canadian citizens and public servants alike. Utilising Metro North Health’s Co-Design Process, the project established a structured co-design lookbook for federal partners, stakeholders, and the Canadian public, ensuring adaptability for broader applications.
A literature review examined mid-century humanist design perspectives through the work of Richard Buckminster Fuller, Victor Papanek, Jane Jacobs, Gui Bonsiepe, and Julien Hébert. These designers advocated for the socio-cultural significance of design and the integration of participatory methodologies. Case study research on contemporary human-centered design initiatives further demonstrated how co-design fosters systemic change and sustainable practices. Insights from this analysis guided the development of a strategy emphasising accessibility, empathy, and participation as core principles for integrating human-centered design into public service functions and multidisciplinary teams.
The strategy was developed through a months-long co-design process, including three collaborative sessions with public servants. This iterative approach identified key challenges such as siloed operations and the need for design-driven methodologies in public service. The final design outputs—a logomark, landing page, lookbook, and systems map—were evaluated and refined based on participant feedback. Drawing from Julien Hébert’s humanist design philosophy, the proposed strategy offers an adaptable model applicable across various public service functions, reinforcing design’s role as a driver of positive social change.