References:

AlFarraj, O., Alalwan, A. A., Obeidat, Z. M., Baabdullah, A., Aldmour, R., & Al-Haddad, S. (2021). Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry. Review of International Business and Strategy, 31(3), 355-374.
Audrezet, A., De Kerviler, G., & Moulard, J. G. (2020). Authenticity under threat: When social media influencers need to go beyond self-presentation. Journal of business research, 117, 557-569.
Banjac, S., & Hanusch, F. (2022). Aspirational lifestyle journalism: The impact of social class on producers’ and audiences’ views in the context of socio-economic inequality. Journalism, 23(8), 1607-1625.
Baran, M. T., & Porto, R. B. (2023). Lifestyle influencers on social media: which content and profiles attract and retain followers. Revista Brasileira de Marketing, 22(5), 2133-2157.
Barijan, D., Ariningsih, E. P., & Rahmawati, F. (2021). The influence of brand trust, brand familiarity, and brand experience on brand attachments. Journal of Digital Marketing and Halal Industry, 3(1), 73-84.
Beichert, M., Bayerl, A., Goldenberg, J., & Lanz, A. (2024). Revenue generation through influencer marketing. Journal of Marketing, 88(4), 40-63.
Belanche, D., Casaló, L. V., Flavián, M., & Ibáñez-Sánchez, S. (2021). Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer. Journal of Retailing and Consumer Services, 61, 102585.
Belanche, D., Casaló, L. V., Flavián, M., & Ibáñez-Sánchez, S. (2021). Understanding influencer marketing: The role of congruence between influencers, products and consumers. Journal of Business Research, 132, 186-195.
Bonus, A. K., Raghani, J., Visitacion, J. K., & Castaño, M. C. (2022). Influencer Marketing Factors Affecting Brand Awareness and Brand Image of Start-up Businesses. Journal of Business and Management Studies, 4(1), 189-202.

Breves, P. L., Liebers, N., Abt, M., & Kunze, A. (2019). The perceived fit between instagram influencers and the endorsed brand: How influencer–brand fit affects source credibility and persuasive effectiveness. Journal of Advertising Research, 59(4), 440-454.
Britt, R. K., Hayes, J. L., Britt, B. C., & Park, H. (2020). Too big to sell? A computational analysis of network and content characteristics among mega and micro beauty and fashion social media influencers. Journal of Interactive Advertising, 20(2), 111-118.
Campbell, C., & Farrell, J. R. (2020). More than meets the eye: The functional components underlying influencer marketing. Business horizons, 63(4), 469-479.
Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2017). Antecedents of consumer intention to follow and recommend an Instagram account. Online Information Review, 41(7), 1046-1063.
Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2020). Influencers on Instagram: Antecedents and consequences of opinion leadership. Journal of business research, 117, 510-519.
De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. International journal of advertising, 36(5), 798-828.
Djafarova, E., & Rushworth, C. (2017). Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users. Computers in human behavior, 68, 1-7.
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluations. Journal of marketing research, 28(3), 307-319.
Duffy, B. E. (2017). (Not) getting paid to do what you love: Gender, social media, and aspirational work. Yale University Press.
Erdem, T., & Swait, J. (2004). Brand credibility, brand consideration, and choice. Journal of consumer research, 31(1), 191-198.
Erdogan, B. Z. (1999). Celebrity endorsement: A literature review. Journal of marketing management, 15(4), 291-314.
Feng, Y., Chen, H., & Kong, Q. (2021). An expert with whom I can identify: The role of narratives in influencer marketing. International Journal of Advertising, 40(7), 972-993.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public relations review, 37(1), 90-92.
Freeman, J., Carroll, G. R., & Hannan, M. T. (1983). The liability of newness: Age dependence in organizational death rates. American sociological review, 692-710.
Gambhir, M. K., & Ashfaq, R. (2021). The Role of Influencer Marketing in Building Brands on Social Media: An Analysis of Effectiveness and Impact. Journal of Language and Linguistics in Society (JLLS) ISSN, 2815-0961.
Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000). The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands. Journal of advertising, 29(3), 43-54.
Haenlein, M., & Libai, B. (2017). Seeding, referral, and recommendation: Creating profitable word-of-mouth programs. California Management Review, 59(2), 68-91.
Han, J., & Balabanis, G. (2024). Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations. Psychology & Marketing, 41(2), 394-426.
Hasell, A., & Chinn, S. (2023). The political influence of lifestyle influencers? Examining the relationship between aspirational social media use and anti-expert attitudes and beliefs. Social Media+ Society, 9(4), 20563051231211945.
Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of consumer research, 9(2), 132-140.
Horai, J., Naccari, N., & Fatoullah, E. (1974). The effects of expertise and physical attractiveness upon opinion agreement and liking. Sociometry, 601-606.
Hsieh, J. K., Kumar, S., Tang, Y. C., & Huang, G. Z. (2023). Investigating the relationships between influencers and their followers: Moderator of human brand of influencer (HBI) phase. Electronic Commerce Research and Applications, 58, 101252.
Hudders, L., & Lou, C. (2023). The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations. International Journal of Advertising, 42(1), 151-161.
Hudders, L., De Jans, S., & De Veirman, M. (2021). The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers. Social media influencers in strategic communication, 24-67.
Influencer Marketing Hub. (2025). The state of influencer marketing 2025: Benchmark report. Influencer Marketing Benchmark Report 2025.
Jin, S. A. A., & Phua, J. (2014). Following celebrities’ tweets about brands: The impact of twitter-based electronic word-of-mouth on consumers’ source credibility perception, buying intention, and social identification with celebrities. Journal of advertising, 43(2), 181-195.
Jin, S. V., Muqaddam, A., & Ryu, E. (2019). Instafamous and social media influencer marketing. Marketing intelligence & planning, 37(5), 567-579.
Jin, S. V., Ryu, E., & Muqaddam, A. (2021). I trust what she's# endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing. Journal of Fashion Marketing and Management: An International Journal, 25(4), 665-681.
Katz, E., & Lazarsfeld, P. F. (1955). Personal influence: The part played by people in the flow of mass communication.
Kay, S., Mulcahy, R., & Parkinson, J. (2020). When less is more: the impact of macro and micro social media influencers’ disclosure. Journal of marketing management, 36(3-4), 248-278.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of marketing, 57(1), 1-22.
Ki, C. W. C., & Kim, Y. K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & marketing, 36(10), 905-922.
Kim, D. Y., & Kim, H. Y. (2021). Trust me, trust me not: A nuanced view of influencer marketing on social media. Journal of Business Research, 134, 223-232.
Kim, D. Y., & Kim, H. Y. (2022). Social media influencers as human brands: an interactive marketing perspective. Journal of Research in Interactive Marketing, 17(1), 94-109.
Kim, H., Jeon, G., & Chung, J. Y. (2024). Understanding the role of follower size in influencer marketing: examining the perspective of source credibility and attribution theory. Journal of Current Issues & Research in Advertising, 45(3), 320-338.
Kim, M., & Baek, T. H. (2024). Are virtual influencers friends or foes? Uncovering the perceived creepiness and authenticity of virtual influencers in social media marketing in the United States. International Journal of Human–Computer Interaction, 40(18), 5042-5055.
Kim, M., & Baek, T. H. (2025). Expertise and playfulness of social media influencers. Journal of Current Issues & Research in Advertising, 46(1), 19-39.
Klein, K., & Melnyk, V. (2016). Speaking to the mind or the heart: Effects of matching hedonic versus utilitarian arguments and products. Marketing letters, 27, 131-142.
Kronrod, A., & Danziger, S. (2013). “Wii will rock you!” The use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption. Journal of Consumer Research, 40(4), 726-739.
Leung, F. F., Gu, F. F., Li, Y., Zhang, J. Z., & Palmatier, R. W. (2022). Influencer marketing effectiveness. Journal of marketing, 86(6), 93-115.
Linqia. (2020). The State of Influencer Marketing 2020. Accessed 25 January 2021. bit.ly/2WD9ebLbit.ly/2VDqKJx
Lou, C., & Yuan, S. (2019). Influencer marketing: How message value and credibility affect consumer trust of branded content on social media. Journal of interactive advertising, 19(1), 58-73.
Maclnnis, D. J., Moorman, C., & Jaworski, B. J. (1991). Enhancing and measuring consumers’ motivation, opportunity, and ability to process brand information from ads. Journal of marketing, 55(4), 32-53.
MacKenzie, S. B., & Lutz, R. J. (1989). An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of marketing, 53(2), 48-65.
Mahmud, D., Heryanto, F. N., Muzaki, H., & Mustikasari, F. (2023). The influence of hedonic motivation, influencer marketing on purchase decision with fomo (fear of missing out) as mediation. International Journal of Professional Business Review: Int. J. Prof. Bus. Rev., 8(11), 21.
Martínez-López, F. J., Anaya-Sánchez, R., Fernández Giordano, M., & Lopez-Lopez, D. (2020). Behind influencer marketing: key marketing decisions and their effects on followers’ responses. Journal of Marketing Management, 36(7-8), 579-607.
Marwick, A. E. (2015). Instafame: Luxury selfies in the attention economy. Public culture, 27(1 (75)), 137-160.
McCracken, G. (1989). Who is the celebrity endorser? Cultural foundations of the endorsement process. Journal of consumer research, 16(3), 310-321.
Mettenheim, W. V., & Wiedmann, K. P. (2025). Influencer Marketing for Hedonic and Utilitarian Products: Counterintuitive Tourism Findings. Tourism Culture & Communication, 25(1), 129-155.
Mitchell, A. A., & Olson, J. C. (1981). Are product attribute beliefs the only mediator of advertising effects on brand attitude?. Journal of marketing research, 18(3), 318-332.
Morhart, F., Malär, L., Guèvremont, A., Girardin, F., & Grohmann, B. (2015). Brand authenticity: An integrative framework and measurement scale. Journal of consumer psychology, 25(2), 200-218.
Nadanyiova, M., Gajanova, L., Majerova, J., & Lizbetinova, L. (2020, June). Influencer marketing and its impact on consumer lifestyles. In Forum Scientiae Oeconomia (Vol. 8, No. 2, pp. 109-120).
Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness. Journal of advertising, 19(3), 39-52.
Oliveira, M., Barbosa, R., & Sousa, A. (2019). The use of influencers in social media marketing. In Marketing and Smart Technologies: Proceedings of ICMarkTech 2019 (pp. 112-124). Singapore: Springer Singapore.
Park, H. J., & Lin, L. M. (2020). The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement. Journal of retailing and consumer services, 52, 101934.
Park, J., Lee, J. M., Xiong, V. Y., Septianto, F., & Seo, Y. (2021). David and Goliath: When and why micro-influencers are more persuasive than mega-influencers. Journal of Advertising, 50(5), 584-602.
Pittman, M., & Abell, A. (2021). More trust in fewer followers: Diverging effects of popularity metrics and green orientation social media influencers. Journal of Interactive Marketing, 56(1), 70-82.
Rakuten. (2019). 2019 Influencer Marketing Global Survey Consumers. Accessed 25 March 2021. bit.ly/2WD9ebL
Rebelo, M. F. (2017). How influencers’ credibility on Instagram is perceived by consumers and its impact on purchase intention (Master's thesis, Universidade Catolica Portuguesa (Portugal)).
Reinikainen, H., Munnukka, J., Maity, D., & Luoma-Aho, V. (2020). ‘You really are a great big sister’–parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing. Journal of marketing management, 36(3-4), 279-298.
Rialti, R., Zollo, L., Kim, K., & Yoon, S. (2024). Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth. Psychology & Marketing, 41(12), 3041-3059.
Schivinski, B., Christodoulides, G., & Dabrowski, D. (2016). Measuring consumers’ engagement with brand-related social-media content: Development and validation of a scale that identifies levels of social-media engagement with brands. Journal of advertising research, 56(1), 64-80.
Schultz, C. D. (2025). Typology of trust in micro-health and fitness influencers. Journal of Consumer Marketing.
Scott, S. (2024, February 2). The most important influencer marketing statistics for 2022. Meltwater.
Shamim, K., & Azam, M. (2024). The power of social media influencers: unveiling the impact on consumers’ impulse buying behaviour. Humanities and Social Sciences Communications, 11(1), 1-11.
Shao, A., & Li, H. (2021). How do utilitarian versus hedonic products influence choice preferences: Mediating effect of social comparison. Psychology & Marketing, 38(8), 1250-1261.
Song, M., Podoynitsyna, K., Van Der Bij, H., & Halman, J. I. (2008). Success factors in new ventures: A meta‐analysis. Journal of product innovation management, 25(1), 7-27.
Stewart, K. J. (2003). Trust transfer on the world wide web. Organization science, 14(1), 5-17.
Sood, S., & Keller, K. L. (2012). The effects of brand name structure on brand extension evaluations and parent brand dilution. Journal of Marketing Research, 49(3), 373-382.
Tille, M. (2020). The Effects of Social Media Influencers’ Source Credibility on their Ascribed Opinion Leadership and Consumers’ Purchase Intention (Master's thesis, Instituto Politecnico de Leiria (Portugal)).
Van der Waldt, D. L. R., Van Loggerenberg, M., & Wehmeyer, L. (2009). Celebrity endorsements versus created spokespersons in advertising: A survey among students. South African Journal of Economic and Management Sciences, 12(1), 100-114.
Walter, N., Föhl, U., & Zagermann, L. (2025). Big or small? Impact of influencer characteristics on influencer success, with special focus on micro-versus mega-influencers. Journal of Current Issues & Research in Advertising, 46(2), 160-182.
Wei, Q., Dai, Q., & Liang, Y. (2021, December). Influencer marketing for start-ups: The rise of micro-influencers. In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) (pp. 2179-2182). Atlantis Press.
White, K., & Dahl, D. W. (2007). Are all out-groups created equal? Consumer identity and dissociative influence. Journal of Consumer Research, 34(4), 525-536.
Wiedmann, K. P., & Von Mettenheim, W. (2021). Attractiveness, trustworthiness and expertise–social influencers’ winning formula?. Journal of Product & Brand Management, 30(5), 707-725.
Wijnen, J. M. M. (2019). # InstaFamous: The Effect of Influencer Type and Brand Familiairity on Brand attitude and Corporate Reputation: The moderating roles of influencer fit and brand experience (Master's thesis, University of Twente).
Zheng, L., Huang, B., Qiu, H., & Bai, H. (2024). The role of social media followers’ agency in influencer marketing: a study based on the heuristic–systematic model of information processing. International Journal of Advertising, 43(3), 554-579.