Abstract

Sustainability is a multifaceted concept that encompasses the interdependent dimensions of environmental stewardship, economic development, and social equity. Effectively communicating this complexity to the public requires nuanced, context-sensitive storytelling that accounts for historical actions, current consequences, and future mitigation strategies. However, sustainability often does not align easily with conventional journalistic practices. This research-creation thesis developed and tested a pragmatic guide aimed at integrating sustainability principles into journalistic work. The guide is informed by participatory action research and a qualitative survey conducted with members of Concordia University’s sustainability community. These insights helped identify key elements necessary for meaningful communication about sustainability in journalism. The guide was then applied in the field through the creation of audio and visual stories featuring two Concordia initiatives: Cultivation and Hive Free Meals.
While Bonfadelli (2010) observes that sustainable journalism remains marginal due to the often invisible nature of sustainability issues, this thesis argues that many tangible, solution-oriented initiatives exist and deserve greater visibility. Journalists have a responsibility to bring these efforts to the forefront, enabling public engagement and collective action. Our future depends on present decisions, and through intentional storytelling, journalism can play a transformative role in shaping a more sustainable society.