Items where Author is "Bodur, H. Onur"

Article

Tezer, Ali, Bodur, H. Onur and Grohmann, Bianca (2020) Communicating brand biographies effectively: the role of communication source. Journal of the Academy of Marketing Science, 48 (4). pp. 712-733. ISSN 0092-0703 (In Press)

Tofighi, Maryam, Grohmann, Bianca and Bodur, H. Onur (2019) Ethical attribute and brand concept congruity enhances brand evaluations. European Journal of Marketing, 54 (1). pp. 79-108. ISSN 0309-0566 (In Press)

Bodur, H. Onur, Tofighi, Maryam and Grohmann, Bianca (2016) When Should Private Label Brands Endorse Ethical Attributes? Journal of Retailing, 92 (2). pp. 204-217. ISSN 00224359 (In Press)