Items where Author is "Bodur, Onur"
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Article
Tezer, Ali, Bodur, Onur and Grohmann, Bianca (2022) When Goliaths win and Davids lose: The moderating role of perceived risk in brand biography effects. Psychology & Marketing, 39 (1). pp. 27-45. ISSN 0742-6046 (In Press)
