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Items where Author is "Grohmann, Bianca"

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Number of items: 11.

Article

Akhavannasab, Sanam, Dantas, Danilo, Sénécal, Sylvain and Grohmann, Bianca (2022) Consumer Power: Scale Development and Validation in Consumer – Firm Relationship. European Journal of Marketing, 56 (5). pp. 1337-1371. ISSN 0309-0566

Tezer, Ali, Bodur, Onur and Grohmann, Bianca (2022) When Goliaths win and Davids lose: The moderating role of perceived risk in brand biography effects. Psychology & Marketing, 39 (1). pp. 27-45. ISSN 0742-6046 (In Press)

Joy, Annamma, LaTour, Kathryn A., Charters, Steve John, Grohmann, Bianca and Peña-Moreno, Camilo (2021) The artification of wine: lessons from the fine wines of Bordeaux and Burgundy. Arts and the Market, 11 (1). pp. 24-39. ISSN 2056-4945 (In Press)

Tezer, Ali, Bodur, H. Onur and Grohmann, Bianca (2020) Communicating brand biographies effectively: the role of communication source. Journal of the Academy of Marketing Science, 48 (4). pp. 712-733. ISSN 0092-0703 (In Press)

Nguyen, Thanh-Thao and Grohmann, Bianca (2020) The influence of passion/determination and external disadvantage on consumer responses to brand biographies. Journal of Brand Management, 27 (4). pp. 452-465. ISSN 1350-231X (In Press)

Joy, Annamma, Charters, Steven, Wang, Jeff Jianfeng and Grohmann, Bianca (2020) A multi-sensory and embodied understanding of wine consumption. Journal of Wine Research, 31 (4). pp. 247-264. ISSN 0957-1264 (In Press)

Tofighi, Maryam, Grohmann, Bianca and Bodur, H. Onur (2019) Ethical attribute and brand concept congruity enhances brand evaluations. European Journal of Marketing, 54 (1). pp. 79-108. ISSN 0309-0566 (In Press)

Guèvremont, Amélie and Grohmann, Bianca (2018) Does brand authenticity alleviate the effect of brand scandals? Journal of Brand Management, 25 (4). pp. 322-336. ISSN 1350-231X (In Press)

Grohmann, Bianca, Peña, Camilo and Joy, Annamma (2018) Wine quality and sensory assessments: do distinct local groups of wine experts differ? Journal of Wine Research, 29 (4). pp. 278-289. ISSN 0957-1264 (In Press)

Bodur, H. Onur, Tofighi, Maryam and Grohmann, Bianca (2016) When Should Private Label Brands Endorse Ethical Attributes? Journal of Retailing, 92 (2). pp. 204-217. ISSN 00224359 (In Press)

Guèvremont, Amélie and Grohmann, Bianca (2016) The brand authenticity effect: situational and individual-level moderators. European Journal of Marketing, 50 (3/4). pp. 602-620. ISSN 0309-0566 (In Press)

This list was generated on Thu Nov 30 03:06:15 2023 EST.
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