Items where Author is "Gu, Hangyu"
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Gu, Hangyu (2019) The Moderating Role of Need for Cognition in Consumers’ Responses to Ads with Varied Claims. Masters thesis, Concordia University.
Gu, Hangyu (2019) The Moderating Role of Need for Cognition in Consumers’ Responses to Ads with Varied Claims. Masters thesis, Concordia University.