Items where Author is "Ma, Truong-Son"
![[up]](/style/images/multi_up.png)
Up a levelGroup by: Item Type | No Grouping
Jump to: Thesis
Number of items: 1.
Thesis
Ma, Truong-Son (2023) Beyond the First Touchpoint: How Initial Engagement, Marketing Communication, and Store Proximity Shape Multichannel Purchasing. Masters thesis, Concordia University.
