Items where Author is "Martineau, Eric"

Martineau, Eric and Arsel, Zeynep (2017) Managing Communities of Co-creation around Consumer Engagement Styles. Journal of the Association for Consumer Research, 2 (2). pp. 179-195. ISSN 2378-1815

Martineau, Eric (2012) A Typology of Crowdsourcing Participation Styles. Masters thesis, Concordia University.