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Items where Author is "Mukherjee Nath, Swananya"

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Thesis

Mukherjee Nath, Swananya (2024) The Influence of Low- versus High-Threat Fear Appeals on Advertisement Believability for Eco-Friendly Fashion Brands: Exploring the Moderating Effects of Message Framing and Consumer Involvement. Masters thesis, Concordia University.

This list was generated on Tue Jul 16 03:08:32 2024 EDT.
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