Items where Author is "Nepomuceno, Marcelo Vinhal"

Article

Laroche, Michel, Nepomuceno, Marcelo Vinhal and Richard, Marie-Odile (2010) How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories? Journal of Consumer Marketing, 27 (3). pp. 197-210. ISSN 0736-3761

Thesis

Nepomuceno, Marcelo Vinhal (2012) Anti-consumption: The lifestyles of the disciplined materialists. PhD thesis, Concordia University.