Items where Author is "Sankaranarayanan, Ramesh"
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Article
Laroche, Michel, Habibi, Mohammad Reza, Richard, Marie-Odile and Sankaranarayanan, Ramesh (2012) The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28 (5). pp. 1755-1767. ISSN 07475632
Thesis
Sankaranarayanan, Ramesh (2011) Role of Online Brand Communities in Making Strategic Marketing Decisions. Masters thesis, Concordia University.
