Items where Author is "Tezer, Ali"

Article

Tezer, Ali, Bodur, Onur and Grohmann, Bianca (2022) When Goliaths win and Davids lose: The moderating role of perceived risk in brand biography effects. Psychology & Marketing, 39 (1). pp. 27-45. ISSN 0742-6046 (In Press)

Tezer, Ali, Bodur, H. Onur and Grohmann, Bianca (2020) Communicating brand biographies effectively: the role of communication source. Journal of the Academy of Marketing Science, 48 (4). pp. 712-733. ISSN 0092-0703 (In Press)

Thesis

Tezer, Ali (2017) Social Responsibility Effects on Consumption. PhD thesis, Concordia University.