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Items where Author is "Wang, Jiayi"

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Thesis

Wang, Jiayi (2021) The Persuasiveness of Celebrity versus Social Media Influencer Endorsements as a Function of Product Type and the Mediating Role of Endorser-Product Perceived Fit. Masters thesis, Concordia University.

This list was generated on Tue Jan 31 03:17:20 2023 EST.
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