Items where Division is "Marketing" and Year is 2011

B

Bellenguez-Lavin, Maude (2011) Do we all believe in Christmas? How our beliefs affect the relationship between music and retail environment. Masters thesis, Concordia University.

C

Cheikhrouhou, Soumaya (2011) Is Your Product in the Right Place? The Effect of Objects’ Elongation and Spatial Disposition on Size Perception. PhD thesis, Concordia University.

Cleveland, Mark, Papadopoulos, Nicolas and Laroche, Michel (2011) Identity, demographics, and consumer behaviors: International market segmentation across product categories. International Marketing Review, 28 (3). pp. 244-266. ISSN 0265-1335

Croitoru, Oana (2011) The Role of Product Complexity, Category Knowledge and Type on Learning: Implications for Late Entrants. Masters thesis, Concordia University.

D

Donato, Kimberly (2011) The Role of Implicitly Primed Colour Cues on Product Evaluation. Masters thesis, Concordia University.

K

Khaddam, Maya (2011) TWO FACES OF FACEBOOK: THE INFLUENCE OF OTHER- VERSUS SELF-BENEFIT APPEALS AND SELF-DETERMINED MOTIVATION ON THE PROSOCIAL BEHAVIORAL INTENTIONS OF GENERATION Y (GENYS). Masters thesis, Concordia University.

Kliamenakis, Argiro (2011) Understanding the Androgynous Brand. Masters thesis, Concordia University.

L

Laroche, Michel (2011) Globalization, culture, and marketing strategy: Introduction to the special issue. Journal of Business Research, 64 (9). pp. 931-933. ISSN 01482963

Laroche, Michel (2011) Globalization, culture, and marketing strategy: Introduction to the special issue. Journal of Business Research, 64 (9). pp. 931-933. ISSN 01482963

Laroche, Michel and Richard, Marie-Odile (2011) Book review: Neuromarketing: Exploring the Brain of the Consumer, Leon Zurawicki. Journal of Retailing and Consumer Services, 18 (4). pp. 378-379. ISSN 09696989

Ly, Li Shang (2011) A Multi-Method Exploration on Coffee Shop Atmospherics. Masters thesis, Concordia University.

M

Mazaheri, Ebrahim (2011) Emotions and Customers’ Perception of Website Atmospheric Cues. PhD thesis, Concordia University.

Mazaheri, Ebrahim, Richard, Marie-Odile and Laroche, Michel (2011) Online consumer behavior: Comparing Canadian and Chinese website visitors. Journal of Business Research, 64 (9). pp. 958-965. ISSN 01482963

Mendenhall, Zack (2011) Disgust Cubed: the Effect of Pathogen, Moral, and Sexual Disgust on Product Evaluations, Avoidant Behaviour, and Attributions. Masters thesis, Concordia University.

Morales Higa, Erika (2011) The Growing Organic Market: Factors that Influence Consumers' Evaluation and Choice. Masters thesis, Concordia University.

N

Nessrallah, Michael (2011) Symbolic Brand Transgression: A Source of Cognitive DIssonance. Masters thesis, Concordia University.

S

Sankaranarayanan, Ramesh (2011) Role of Online Brand Communities in Making Strategic Marketing Decisions. Masters thesis, Concordia University.

Shobeiri, Saeed (2011) The Impacts of Perceived Experiential Values on Customer Outcomes and Behavioral Intentions in Online Retailing. PhD thesis, Concordia University.

Stewart, Scott (2011) Using the Looking Glass Self Theory to Cultivate Identity Value: A Study of the Apple Brand. Masters thesis, Concordia University.

T

Thomas, David (2011) ‘Chews Me’: An Investigation into the Effects of Chewing Gum on Consumer Endurance and Recall During an Extended Shopping Experience. Masters thesis, Concordia University.

Y

Yang, Zhiyong and Laroche, Michel (2011) Parental responsiveness and adolescent susceptibility to peer influence: A cross-cultural investigation. Journal of Business Research, 64 (9). pp. 979-987. ISSN 01482963