Items where Division is "Marketing" and Year is 2013

Thesis

Ahmad, Shimi Naurin (2013) Emotions and Topics in Online Word of Mouth: Application of Latent Semantic Analysis. PhD thesis, Concordia University.

Banton, Rachel A. (2013) Wise in One’s Own Conceit: The Effect of Direct-to-Consumer Advertising (DTCA) on Consumer’s Perceived Medical Knowledge. Masters thesis, Concordia University.

Duval, Kimberly (2013) Improving the Social Normative Influence of Self-Prophecy: The Effect of a Perceived Audience and the Moderating Role of Self-Construal. Masters thesis, Concordia University.

Hilali, Asmaa (2013) The Business of Soul-Mates A Social Network Approach to Assessing a Customer-Company Relationship: The Customer-Company Network Strength Structural Equation Model. PhD thesis, Concordia University.

Kittson, Cathy (2013) Product Involvement as a Moderator in Hedonic Versus Utilitarian Attribute Trade-Offs. Masters thesis, Concordia University.

Poon, Tina (2013) It Smells Crowded: An Experimental Investigation of Olfactory Influence on Spatial Perception. Masters thesis, Concordia University.

Rennalls, Stephen P. (2013) Examining the Purchase Likelihood of a Brand Extension through the Lenses of Emotional and Cultural Branding. Masters thesis, Concordia University.