Items where Division is "Marketing" and Year is 2014

Thesis

Kayhani Kermanshahi, Tara (2014) Affirmative Disclosure in Fast Food Advertisements: Its Effect on Attitudes Toward the Ad, Attitude Toward the Brand and Purchase Intentions. Masters thesis, Concordia University.

Kiani, Isar (2014) Mavenism, its Antecedents and Market Helping Behaviour. PhD thesis, Concordia University.

Mamlouk, Soufian (2014) The influence of networks on consumer behavior: Understanding how social media networks impact online word of mouth and purchase behavior. Masters thesis, Concordia University.

Salman, Aela (2014) A Conditional Process Model of Millennial Women’s Online and Offline Support of a Fashion Event: Influences of Appeal to a Charitable Cause, Current Fashion Behaviours and Social Identities. Masters thesis, Concordia University.

Stenstrom, Eric (2014) The Effects of Testosterone Indicators on Consumer Risk-Taking. PhD thesis, Concordia University.