Items where Division is "Marketing" and Year is 2017

B

Browne, Kathleen (2017) Effectively communicating masculine and feminine brand personality traits using brand logo designs. Masters thesis, Concordia University.

Bubic, Renata (2017) The Various Moderators in the Relationship Between Consumer Perceived Value and Online Repurchasing Behaviour. Masters thesis, Concordia University.

C

Chen, Yiling (2017) Consumer Responses to Sales Promotion from the Perspective of Gift-giving: The Case of Unexpected Promotion. Masters thesis, Concordia University.

D

Davidson, Alexander (2017) Structure-Seeking in the Sharing Economy. PhD thesis, Concordia University.

F

Faber, Aida, Dubé, Laurette and Knäuper, Bärbel (2017) Attachment and eating: A meta-analytic review of the relevance of attachment for unhealthy and healthy eating behaviors in the general population. Appetite . ISSN 01956663 (In Press)

G

Gosselin, Marc-André (2017) Understanding the influence basic service and value-added service usage has on customer churn in Pay-TV subscription services. Masters thesis, Concordia University.

H

Hunt, Chris (2017) Understanding the Effects of Brand Label Attributes on Consumer Preference and Purchase Intentions: An Exploratory Study of Multinational Food Brands. Masters thesis, Concordia University.

I

Irimia, Vlad (2017) Physical Risk-Taking, Digit Ratio, and Circulating Testosterone. Masters thesis, Concordia University.

K

Kaszonyi, Natalia (2017) Influencers and Their Audiences: Why, How and When Are Relationships Cultivated and How Does This Affect Consumption of Beauty and Fashion Products? Masters thesis, Concordia University.

L

Li, Bin (2017) Overestimation of others’ willingness to pay – An investigation. Masters thesis, Concordia University.

Lyu, Di (2017) The Role of Brand Relationship Quality and Cultural Values in Building Brand Loyalty in Social Commerce Environments. Masters thesis, Concordia University.

M

Martineau, Eric and Arsel, Zeynep (2017) Managing Communities of Co-creation around Consumer Engagement Styles. Journal of the Association for Consumer Research, 2 (2). pp. 179-195. ISSN 2378-1815

N

Nguyen, Thanh Thao (2017) Underdog brand biographies and their influence on consumers’ post-message engagement. Masters thesis, Concordia University.

T

Tezer, Ali (2017) Social Responsibility Effects on Consumption. PhD thesis, Concordia University.

Tifferet, Sigal, Saad, Gad, Meiri, Mali and Ido, Nir (2017) Gift Giving at Israeli Weddings as a Function of Genetic Relatedness and Kinship Certainty. Journal of Consumer Psychology . ISSN 10577408 (In Press)

Z

Zhang, Chun (2017) Brand Hate. PhD thesis, Concordia University.