Items where Division is "Marketing" and Year is 2021

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Chen, Chen (2021) Does watching others eat in videos make you buy? Food eating videos and their relationships to food purchase. Masters thesis, Concordia University.

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Hou, Lianze (2021) The Effects of Bitter Taste on Consumer Behaviour. Masters thesis, Concordia University.

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Joy, Annamma, LaTour, Kathryn A., Charters, Steve John, Grohmann, Bianca and Peña-Moreno, Camilo (2021) The artification of wine: lessons from the fine wines of Bordeaux and Burgundy. Arts and the Market, 11 (1). pp. 24-39. ISSN 2056-4945 (In Press)

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Krastel, Zachary (2021) Cognitions and Effects of Music Consumption. PhD thesis, Concordia University.

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Li, Rong (2021) Three Essays on Online Consumer Engagement. PhD thesis, Concordia University.

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Meng, Linghao (2021) Antecedent Factors and their Influence on the Young Entrepreneur’s Future Sustainable Intentions. Masters thesis, Concordia University.

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Rahemi, Hooman (2021) Does brand personality affect consumer satisfaction? An application of text mining to restaurants. Masters thesis, Concordia University.

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Trapid, Adam (2021) The Effects of Parasite Stress Levels on Conspicuous Consumption and Neophobia. Masters thesis, Concordia University.

Trudeau, Austin James (2021) The Effect Of Sexualized Advertisements On Delayed Discounting. Masters thesis, Concordia University.

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Wang, Jiayi (2021) The Persuasiveness of Celebrity versus Social Media Influencer Endorsements as a Function of Product Type and the Mediating Role of Endorser-Product Perceived Fit. Masters thesis, Concordia University.

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Yang, Jie (2021) Can You Resist Temptation? The Potential of One-Stop Online Purchasing. Masters thesis, Concordia University.

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Zhao, Wanting (2021) Connection between Influencer Characteristics and Purchase Intention: The Mediating Role of Consumer Engagement. Masters thesis, Concordia University.