Items where Division is "Marketing" and Year is 2024

H

Han, Yichen (2024) The Impact of Background Complexity on Social Media Engagement and Purchase Intentions: The Role of Influencer Type and Sponsorship Disclosure. Masters thesis, Concordia University.

Hosseini, Seyyed Amirhossein and Lim, Jooseop (2024) Brand Reputation, a Dilemma, or a Solution? The Case of Data Breach Crises. Masters thesis, Concordia University.

J

Jing, Lingyun (2024) What makes emotional ads go viral?: The mediating role of emotional intensity and the moderating role of narrative transportation. Masters thesis, Concordia University.

M

Miller, Grace (2024) Unraveling the Socioeconomic Layers Leading to Materialism: Exploring the Mediating Role of Happiness and Moderating Influence of Gratitude on Materialism. Masters thesis, Concordia University.

Mukherjee Nath, Swananya (2024) The Influence of Low- versus High-Threat Fear Appeals on Advertisement Believability for Eco-Friendly Fashion Brands: Exploring the Moderating Effects of Message Framing and Consumer Involvement. Masters thesis, Concordia University.

S

Sharma, Shubham (2024) Repetitive Financial Ads on Social Media Shape Next-Gen Future Financial Experience: Why Financial Experts Should be Alert? Masters thesis, Concordia University.