Items where Division is "Marketing" and Year is 2024

A

Atik, Alp Tug (2024) Once Upon a Medium: Exploring How Narrative Mediums Affect The Experience of Narrative Transportation. Masters thesis, Concordia University.

B

Baczynski, Jakub (2024) The effects of front-of-package warning labels on consumer attitudes and purchase intentions toward reformulated food products. Masters thesis, Concordia University.

Batra, Prateek (2024) Acting Now or Later: The Role of Message Framing and Temporal Distance in Promoting Sustainable Consumer Behavior. Masters thesis, Concordia University.

H

Han, Yichen (2024) The Impact of Background Complexity on Social Media Engagement and Purchase Intentions: The Role of Influencer Type and Sponsorship Disclosure. Masters thesis, Concordia University.

Hosseini, Seyyed Amirhossein and Lim, Jooseop (2024) Brand Reputation, a Dilemma, or a Solution? The Case of Data Breach Crises. Masters thesis, Concordia University.

J

Jing, Lingyun (2024) What makes emotional ads go viral?: The mediating role of emotional intensity and the moderating role of narrative transportation. Masters thesis, Concordia University.

K

Kadam, Bhushan Mahendra (2024) How Do Imposed Service Conditions Shape Customer-Server Interactions and Influence Tipping Dynamics in the Canadian Food Service Industry. Masters thesis, Concordia University.

Kansara, Tanmaya (2024) Awwvertising strategy: exploring how cuteness impacts influencer marketing. Masters thesis, Concordia University.

M

Miller, Grace (2024) Unraveling the Socioeconomic Layers Leading to Materialism: Exploring the Mediating Role of Happiness and Moderating Influence of Gratitude on Materialism. Masters thesis, Concordia University.

Mukherjee Nath, Swananya (2024) The Influence of Low- versus High-Threat Fear Appeals on Advertisement Believability for Eco-Friendly Fashion Brands: Exploring the Moderating Effects of Message Framing and Consumer Involvement. Masters thesis, Concordia University.

O

Ortiz, Maria (2024) The Effects of Social Responsibility on Consumption Choices. PhD thesis, Concordia University.

P

Prokudina, Kseniya (2024) Consumer Perceptions of Authenticity: Cultural Expertise and Cosmopolitanism. Masters thesis, Concordia University.

Psihogios, Sarah (2024) Exploring How Body Diversity Impacts the Effectiveness of Marketing Communications. Masters thesis, Concordia University.

R

Raheja, Varun Mahesh (2024) Deluxe or de-luxe? Exploring the effects of price discounting and brand messaging on luxury perceptions for new brands. Masters thesis, Concordia University.

S

Saraf, Kapil (2024) Learning with artificial intelligence: how students decide and then use AI. Masters thesis, Concordia University.

Shamayleh, Ghalia (2024) digitized dyadic services: the impact of technology on interpersonal services. PhD thesis, Concordia University.

Sharma, Shubham (2024) Repetitive Financial Ads on Social Media Shape Next-Gen Future Financial Experience: Why Financial Experts Should be Alert? Masters thesis, Concordia University.

Shayto, Mohamad (2024) Exploring How AI Disclosure in Blog Posts Affects the Perceptions of Brand Warmth and Competence. Masters thesis, Concordia University.

T

Tofighi, Maryam and Grohmann, Bianca (2024) The effect of retail shelf position on private-label brand evaluations. International Journal of Retail & Distribution Management, 52 (5). pp. 549-564.

Y

Yazdanian, Nasrin (2024) How Loneliness Shapes Socially Responsible Consumption. PhD thesis, Concordia University.