Items where Division is "John Molson School of Business" and Year is 2020
Number of items: 1.
Wang, Qimei (2020) When Anthropomorphism Backfires: The Effects of Power and Brand Role amid Product Wrongdoings. Masters thesis, Concordia University.
Wang, Qimei (2020) When Anthropomorphism Backfires: The Effects of Power and Brand Role amid Product Wrongdoings. Masters thesis, Concordia University.