Sankaranarayanan, Ramesh (2011) Role of Online Brand Communities in Making Strategic Marketing Decisions. Masters thesis, Concordia University.
Preview |
Text (application/pdf)
2MBSankaranarayanan_MSc_S2011.pdf - Accepted Version |
| Divisions: | Concordia University > John Molson School of Business > Marketing |
|---|---|
| Item Type: | Thesis (Masters) |
| Authors: | Sankaranarayanan, Ramesh |
| Institution: | Concordia University |
| Degree Name: | M. Sc. |
| Program: | Administration (Marketing option) |
| Date: | 15 February 2011 |
| Thesis Supervisor(s): | Laroche, Michel |
| ID Code: | 7440 |
| Deposited By: | RAMESH SANKARANARAYANAN |
| Deposited On: | 09 Jun 2011 19:54 |
| Last Modified: | 18 Jan 2018 17:30 |
All items in Spectrum are protected by copyright, with all rights reserved. The use of items is governed by Spectrum's terms of access.
Repository Staff Only: item control page
Download Statistics
Download Statistics