Arsel, Zeynep (2019) Fazendo Perguntas Com Um Foco Reflexivo: Um Guia Para o Planejamento e Condução de Entrevistas. Revista Interdisciplinar de Marketing, 8 (2). pp. 84-98.
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Abstract
Entrevistas são uma fonte de dados primária em pesquisas publicadas no Journal of Consumer Research. Esse texto pretende servir de guia para pesquisadores sobre como planejar e executar pesquisas empíricas sobre consumo e comportamento do consumidor baseadas em entrevistas.
| Divisions: | Concordia University > John Molson School of Business > Marketing |
|---|---|
| Item Type: | Article |
| Refereed: | No |
| Authors: | Arsel, Zeynep |
| Journal or Publication: | Revista Interdisciplinar de Marketing |
| Date: | 2019 |
| Digital Object Identifier (DOI): | 10.4025/rimar.v8i2.44504 |
| ID Code: | 985280 |
| Deposited By: | Zeynep Arsel |
| Deposited On: | 24 Apr 2019 20:05 |
| Last Modified: | 24 Apr 2019 20:05 |
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