Items where Author is "Arsel, Zeynep"

Article

Arsel, Zeynep (2019) Fazendo Perguntas Com Um Foco Reflexivo: Um Guia Para o Planejamento e Condução de Entrevistas. Revista Interdisciplinar de Marketing, 8 (2). pp. 84-98.

Martineau, Eric and Arsel, Zeynep (2017) Managing Communities of Co-creation around Consumer Engagement Styles. Journal of the Association for Consumer Research, 2 (2). pp. 179-195. ISSN 2378-1815