Items where Author is "Arsel, Zeynep"
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Arsel, Zeynep (2019) Fazendo Perguntas Com Um Foco Reflexivo: Um Guia Para o Planejamento e Condução de Entrevistas. Revista Interdisciplinar de Marketing, 8 (2). pp. 84-98.
Martineau, Eric and Arsel, Zeynep (2017) Managing Communities of Co-creation around Consumer Engagement Styles. Journal of the Association for Consumer Research, 2 (2). pp. 179-195. ISSN 2378-1815
