Items where Author is "Guèvremont, Amélie"

Guèvremont, Amélie and Grohmann, Bianca (2018) Does brand authenticity alleviate the effect of brand scandals? Journal of Brand Management, 25 (4). pp. 322-336. ISSN 1350-231X (In Press)

Guèvremont, Amélie and Grohmann, Bianca (2016) The brand authenticity effect: situational and individual-level moderators. European Journal of Marketing, 50 (3/4). pp. 602-620. ISSN 0309-0566 (In Press)

Guèvremont, Amélie (2015) Brand authenticity: definition, measurement, antecedents, and consequences. PhD thesis, Concordia University.