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Items where Author is "Guèvremont, Amélie"

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Number of items: 3.

Article

Guèvremont, Amélie and Grohmann, Bianca (2018) Does brand authenticity alleviate the effect of brand scandals? Journal of Brand Management, 25 (4). pp. 322-336. ISSN 1350-231X (In Press)

Guèvremont, Amélie and Grohmann, Bianca (2016) The brand authenticity effect: situational and individual-level moderators. European Journal of Marketing, 50 (3/4). pp. 602-620. ISSN 0309-0566 (In Press)

Thesis

Guèvremont, Amélie (2015) Brand authenticity: definition, measurement, antecedents, and consequences. PhD thesis, Concordia University.

This list was generated on Tue Feb 7 03:11:26 2023 EST.
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