Items where Author is "Tofighi, Maryam"

Tofighi, Maryam, Grohmann, Bianca and Bodur, H. Onur (2019) Ethical attribute and brand concept congruity enhances brand evaluations. European Journal of Marketing, 54 (1). pp. 79-108. ISSN 0309-0566 (In Press)

Tofighi, Maryam (2016) Three Essays on the Effects of Ethical Attributes on Private Label and National Brands. PhD thesis, Concordia University.

Bodur, H. Onur, Tofighi, Maryam and Grohmann, Bianca (2016) When Should Private Label Brands Endorse Ethical Attributes? Journal of Retailing, 92 (2). pp. 204-217. ISSN 00224359 (In Press)