Login | Register

Items where Author is "Tofighi, Maryam"

Group by: Item Type | No Grouping
Jump to: Article | Thesis
Number of items: 3.


Tofighi, Maryam, Grohmann, Bianca and Bodur, H. Onur (2019) Ethical attribute and brand concept congruity enhances brand evaluations. European Journal of Marketing, 54 (1). pp. 79-108. ISSN 0309-0566 (In Press)

Bodur, H. Onur, Tofighi, Maryam and Grohmann, Bianca (2016) When Should Private Label Brands Endorse Ethical Attributes? Journal of Retailing, 92 (2). pp. 204-217. ISSN 00224359 (In Press)


Tofighi, Maryam (2016) Three Essays on the Effects of Ethical Attributes on Private Label and National Brands. PhD thesis, Concordia University.

This list was generated on Thu May 30 03:13:02 2024 EDT.
Back to top Back to top