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Items where Author is "Tofighi, Maryam"

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Number of items: 3.

Article

Tofighi, Maryam, Grohmann, Bianca and Bodur, H. Onur (2019) Ethical attribute and brand concept congruity enhances brand evaluations. European Journal of Marketing, 54 (1). pp. 79-108. ISSN 0309-0566 (In Press)

Bodur, H. Onur, Tofighi, Maryam and Grohmann, Bianca (2016) When Should Private Label Brands Endorse Ethical Attributes? Journal of Retailing, 92 (2). pp. 204-217. ISSN 00224359 (In Press)

Thesis

Tofighi, Maryam (2016) Three Essays on the Effects of Ethical Attributes on Private Label and National Brands. PhD thesis, Concordia University.

This list was generated on Thu May 30 03:13:02 2024 EDT.
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