Items where Author is "Tofighi, Maryam"

Article

Tofighi, Maryam and Grohmann, Bianca (2024) The effect of retail shelf position on private-label brand evaluations. International Journal of Retail & Distribution Management, 52 (5). pp. 549-564.

Tofighi, Maryam, Grohmann, Bianca and Bodur, H. Onur (2019) Ethical attribute and brand concept congruity enhances brand evaluations. European Journal of Marketing, 54 (1). pp. 79-108. ISSN 0309-0566 (In Press)

Bodur, H. Onur, Tofighi, Maryam and Grohmann, Bianca (2016) When Should Private Label Brands Endorse Ethical Attributes? Journal of Retailing, 92 (2). pp. 204-217. ISSN 00224359 (In Press)

Thesis

Tofighi, Maryam (2016) Three Essays on the Effects of Ethical Attributes on Private Label and National Brands. PhD thesis, Concordia University.