Items where Division is "Marketing" and Year is 2015

B

Baygin, Christophe (2015) The fundamental antecedents of a brand relationship: An exploration of the effect of consumers' personalities on the strength of brand relationships. Masters thesis, Concordia University.

C

Chen, Xin (2015) A Re-Investigation of Gender Differences in Loyalty to Service Providers. Masters thesis, Concordia University.

Chen, Zhefan (2015) Personality Congruence Effect in Marketing Communication: Theory and Implication. Masters thesis, Concordia University.

G

Guo, Chaoqing (2015) Exploring the Role of Perceived Word-of-Mouth Source Credibility and Brand Involvement in Online Negative Word-of-Mouth: An examination of Outcomes and Processes. Masters thesis, Concordia University.

Guèvremont, Amélie (2015) Brand authenticity: definition, measurement, antecedents, and consequences. PhD thesis, Concordia University.

H

Habibi, Mohammad Reza (2015) Three essays on social media-based brand communities. PhD thesis, Concordia University.

Hu, Weiluo (2015) An Exploratory Study Examining Fear Appeals in Print Advertisements: A Comparison between China and Canada. Masters thesis, Concordia University.

K

Krastel, Zachary (2015) Investigating the Influence of the Herding Effect on Consumption Experience: The Case of Online Music. Masters thesis, Concordia University.

N

Noël, Mélissa (2015) The impact of a Social Customer Relationship Management (SCRM) system on the development of customer engagement in the restaurant industry. Masters thesis, Concordia University.

S

Sambath, Alice (2015) The Relationship between Cosmopolitanism and Brand Origin Recognition Accuracy: The moderating effect of Need for Cognition. Masters thesis, Concordia University.

Shao, Heran (2015) Online brand community usage: a motivation of consumption approach. Masters thesis, Concordia University.

Susan-Resiga, Irina (2015) Maybe It Should Be a Laughing Matter: A Further Exploration of the Persuasive Power of Humorous Threat Appeals. Masters thesis, Concordia University.

U

Ungerman-Sears, Jeremy (2015) Corporate Sponsorship vs. Traditional Advertising in Sports: An Empirical Comparison. Masters thesis, Concordia University.

Z

Zhang, Shuzhe (2015) Color associations with masculine and feminine brand personality among Chinese consumers. Masters thesis, Concordia University.

Zhu, Hong (2015) Program-Induced Mood Effects on Purchase Intention to Buy Counterfeit Luxury Brands. Masters thesis, Concordia University.