Items where Division is "Marketing" and Year is 2015

Thesis

Baygin, Christophe (2015) The fundamental antecedents of a brand relationship: An exploration of the effect of consumers' personalities on the strength of brand relationships. Masters thesis, Concordia University.

Chen, Xin (2015) A Re-Investigation of Gender Differences in Loyalty to Service Providers. Masters thesis, Concordia University.

Chen, Zhefan (2015) Personality Congruence Effect in Marketing Communication: Theory and Implication. Masters thesis, Concordia University.

Guo, Chaoqing (2015) Exploring the Role of Perceived Word-of-Mouth Source Credibility and Brand Involvement in Online Negative Word-of-Mouth: An examination of Outcomes and Processes. Masters thesis, Concordia University.

Guèvremont, Amélie (2015) Brand authenticity: definition, measurement, antecedents, and consequences. PhD thesis, Concordia University.

Habibi, Mohammad Reza (2015) Three essays on social media-based brand communities. PhD thesis, Concordia University.

Hu, Weiluo (2015) An Exploratory Study Examining Fear Appeals in Print Advertisements: A Comparison between China and Canada. Masters thesis, Concordia University.

Krastel, Zachary (2015) Investigating the Influence of the Herding Effect on Consumption Experience: The Case of Online Music. Masters thesis, Concordia University.

Noël, Mélissa (2015) The impact of a Social Customer Relationship Management (SCRM) system on the development of customer engagement in the restaurant industry. Masters thesis, Concordia University.

Sambath, Alice (2015) The Relationship between Cosmopolitanism and Brand Origin Recognition Accuracy: The moderating effect of Need for Cognition. Masters thesis, Concordia University.

Shao, Heran (2015) Online brand community usage: a motivation of consumption approach. Masters thesis, Concordia University.

Susan-Resiga, Irina (2015) Maybe It Should Be a Laughing Matter: A Further Exploration of the Persuasive Power of Humorous Threat Appeals. Masters thesis, Concordia University.

Ungerman-Sears, Jeremy (2015) Corporate Sponsorship vs. Traditional Advertising in Sports: An Empirical Comparison. Masters thesis, Concordia University.

Zhang, Shuzhe (2015) Color associations with masculine and feminine brand personality among Chinese consumers. Masters thesis, Concordia University.

Zhu, Hong (2015) Program-Induced Mood Effects on Purchase Intention to Buy Counterfeit Luxury Brands. Masters thesis, Concordia University.