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Items where Division is "Concordia University > John Molson School of Business > Marketing" and Year is 2016

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Number of items: 10.

B

Belhassen, Alexander (2016) Product Placement in Videogames: Does In-game Violence Really Have an Effect on Product Evaluations? Masters thesis, Concordia University. Masters thesis, Concordia University. Masters thesis, Concordia University.

C

Côté-Hamel, Maryse (2016) Tell Me at What Time You Usually Wake up, I’ll Tell You What Type of Traveller You Are: An Investigation of the Influence of Chronotype and Time-Of-Day on Travellers’ Behavioural Intentions, Satisfaction and Lifetime Value for a Tourist Destination. PhD thesis, Concordia University.

G

Giroux, Marilyn (2016) Powerful Connections: Two Essays on How Brands Can Influence and Strengthen their Connections with Consumers. PhD thesis, Concordia University.

H

He, Yang (2016) Examining the Effect of Social Media Communication on Brand Equity Creation. Masters thesis, Concordia University.

L

Liu, Yonglan (2016) The Effects of Measurement Unit Price. Masters thesis, Concordia University.

M

Mingquan, Miao (2016) How Consumers' Brand Loyalty Would Be Influenced in Social Media Based Brand Communities. Masters thesis, Concordia University.

P

Pang, Mingmei (2016) The Effect of Reference Price and Loss Aversion on Consumer Brand Choice, Category Purchase and Quantity Decisions. Masters thesis, Concordia University.

T

Tang, Ting (2016) The effect of celebrity on brand attachment: social media celebrity or well-known celebrity? Masters thesis, Concordia University.

Trinh, Trang (2016) An Experimental Study: Ambient Scent, Competition, and Human Crowding in the Retail Environment. Masters thesis, Concordia University.

Z

zhao, yunqian (2016) a study about the role of benefits congruity between ethical attributes and brands in evaluation of ethical and sustainable products. Masters thesis, Concordia University.

This list was generated on Mon Mar 30 03:10:19 2020 EDT.
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