Items where Division is "Marketing" and Year is 2016

Article

Bodur, H. Onur, Tofighi, Maryam and Grohmann, Bianca (2016) When Should Private Label Brands Endorse Ethical Attributes? Journal of Retailing, 92 (2). pp. 204-217. ISSN 00224359 (In Press)

Guèvremont, Amélie and Grohmann, Bianca (2016) The brand authenticity effect: situational and individual-level moderators. European Journal of Marketing, 50 (3/4). pp. 602-620. ISSN 0309-0566 (In Press)

Thesis

Belhassen, Alexander (2016) Product Placement in Videogames: Does In-game Violence Really Have an Effect on Product Evaluations? Masters thesis, Concordia University. Masters thesis, Concordia University. Masters thesis, Concordia University.

Côté-Hamel, Maryse (2016) Tell Me at What Time You Usually Wake up, I’ll Tell You What Type of Traveller You Are: An Investigation of the Influence of Chronotype and Time-Of-Day on Travellers’ Behavioural Intentions, Satisfaction and Lifetime Value for a Tourist Destination. PhD thesis, Concordia University.

Giroux, Marilyn (2016) Powerful Connections: Two Essays on How Brands Can Influence and Strengthen their Connections with Consumers. PhD thesis, Concordia University.

He, Yang (2016) Examining the Effect of Social Media Communication on Brand Equity Creation. Masters thesis, Concordia University.

Liu, Yonglan (2016) The Effects of Measurement Unit Price. Masters thesis, Concordia University.

Mingquan, Miao (2016) How Consumers' Brand Loyalty Would Be Influenced in Social Media Based Brand Communities. Masters thesis, Concordia University.

Pang, Mingmei (2016) The Effect of Reference Price and Loss Aversion on Consumer Brand Choice, Category Purchase and Quantity Decisions. Masters thesis, Concordia University.

Tang, Ting (2016) The effect of celebrity on brand attachment: social media celebrity or well-known celebrity? Masters thesis, Concordia University.

Trinh, Trang (2016) An Experimental Study: Ambient Scent, Competition, and Human Crowding in the Retail Environment. Masters thesis, Concordia University.

zhao, yunqian (2016) a study about the role of benefits congruity between ethical attributes and brands in evaluation of ethical and sustainable products. Masters thesis, Concordia University.